I work with founders to turn complex workflows into clear mobile and web experiences.
THREE STOPS. ONE DESIGN PARTNER.
Founder-led MVPs, AI workflows and consumer experiences. User flows, responsive UI, Figma prototypes and developer handoff.
UX audits and redesigns for onboarding, conversion and Shopify journeys. A focused diagnosis, prioritized improvements and a testable prototype.
Ongoing part-time product design. Hands-on UI, engineering collaboration and iteration as your product grows.
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I created Revel’s initial mobile experience before designers joined to refine it. At Popcorn, I owned foundational AI product design and later directed and collaborated with a visual designer. My product and growth background helps connect the interface to the problem a founder needs solved.
Professional products: Popcorn and Revel. Independent builds: Bambana, Unwrapt and Kora. Applied research: Arize and Expected Parrot.
I spend my days deep in AI and product - so I put real effort into the human side off the clock. Movement, travel, language and culture keep my taste honest; making and celebrating real creativity is what keeps the work holistic.
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Fully remote roles where product, growth, AI and creative systems overlap.
I'm Cydel, a product and growth operator based in Austin. I like messy early-stage problems where the path is not obvious yet: unclear funnels, almost-working AI outputs, scattered customer feedback, creative products that need structure, or growth systems that need signal.
My background spans AI video, creator tools, Web3 consumer products, affiliate commerce, paid acquisition, analytics and internet-native side projects. I'm most interested in work where product, growth, storytelling and AI meet.